"I make every effort to get my coffee in your hands at the peak of perfection. I roast only after you order it and pack it as soon as it cools. But even if you don’t buy Kona Ken’s Coffee, then at least choose a local coffee roaster that can tell you the date your coffee choice was roasted, Try to stay within the three day to seven day range and you’ll enjoy a more flavorful product. My coffee is not the "bargain" low grade high defect Kona coffee you see in retail outlets. That's the coffee that has been filtered out of what I roast for you."